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Because Mama Said So

It seems that clothing designers have
finally figured out that moms can still be cool and funny; for the
past few years I’ve seen a rush of clever slogan t-shirts
aimed at mothers, and have even reviewed a few of my favorites. But
as the market has become saturated, I’ve been turning down
requests to review new products; there simply didn’t seem
anything new out there except more whiney t-shirts hinting at
overburdened, underappreciated mothers, and I couldn’t find a
reason to encourage you to buy them.

A few weeks ago, though, I stumbled across a new line called href="http://mamaismsgear.com/content/"
, and I liked it so much I actually
wrote to them and asked if I could review their shirts. Their
slogan, “Mamaisms: Because the World Needs A Dose Of Common
Sense” resonates with me, the shirts are good quality, and
more important, they put their money where their mouth is.

First, here’s the deal with the
shirts: they’ve got cute but understated slogans that we all
heard growing up but have a deeper layer of social consciousness to
them, such as href="http://mamaismsgear.com/store/index.php?main_page=product_info&cPath=1&products_id=7"
target="_blank">“Keep It Clean”
, href="http://mamaismsgear.com/store/index.php?main_page=product_info&cPath=1&products_id=18"
target="_blank">“Use Your Words”
, and href="http://mamaismsgear.com/store/index.php?main_page=product_info&cPath=1&products_id=3"
target="_blank">“Do The Right Thing”
. The
graphics are cool and modern but not overbearing, and while right
now you can only get short-sleeved, the long-sleeved and tank tops
are coming soon. Check them out, and you’d buy them for the
cuteness factor alone.

But scratch very lightly at the surface of their website and
you’ll quickly learn this company is about more than selling
cool tees. Started by two moms, Mamaisms is committed to ethical
work practices, fair trade, and supporting family charities. Five
percent of all proceeds go to The Child Advocacy Commission and The
Parenting Place. And since their t-shirts are made from
environmentally and ethically sound practices, you realize these
people are practicing what they preach.

I’ve got “Use Your Words” and “Play
Nice”, but am saving up my allowance to go back for the
“Keep It Clean” shirt as well. So if husbands are
casting about for a hint as to what to get you for Mother’s
Day, send them this blog and be done. You’ll look cool and
support a good cause all at the same time. And moms are nothing if
not multitaskers.


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